Vudoo, an Australian advertising commerce technology company, has appointed Sarah Lawson Johnston as managing director for Europe, the Middle East and Africa.
With 30 years of experience in the advertising technology industry, Lawson Johnston’s leadership will be fundamental to the continued growth of Vudoo’s presence in what it calls a key market.
Having most recently served as Covatic’s chief revenue officer, she was part of the team that launched the company’s privacy-centric audience targeting solution in 2018.
Lawson Johnston has also served as EVP, managing director of agency partnerships for EMEA at enterprise media platform Hudson MX and spent over 20 years at advertising software provider Mediaocean, latterly serving as managing director for Europe.
“We are delighted to welcome Sarah to Vudoo,” said Nick Morgan, founder and CEO. “Her wealth of experience and deep expertise in the advertising technology sector will be invaluable as Vudoo seeks to continue on its trajectory.
“The region is a crucial growth sector for Vudoo, particularly as commerce media rapidly reshapes how brands engage with consumers and their evolving demands.”
Vudoo launched its product into the international market a little over a year ago. The technology allows clients to integrate shopping capabilities into online content and ads. Consumers can seamlessly buy items at the point of inspiration, while brands can collapse the sales funnel, drive purchases and benefit from closed-loop attribution.
“I’m incredibly excited to join Vudoo at such a significant moment in the company’s development,” said Lawson Johnston. “Driven by Vudoo, the content commerce sector is rapidly growing as brands and publishers seek to create cutting-edge experiences that engage and delight consumers.
“Vudoo’s innovative technology has been seeing remarkable traction in multiple global markets and there’s a huge opportunity for the company to make even more progress in the region.”
SureChill targets emerging markets with ‘cooling as a service’