A software startup aiming to revolutionise the road freight industry has appointed a COO from Tesco Group.

Alistair Lindsay joins Zeus Labs after more than a decade at the retail giant, where he most recently served as global head of logistics.

Zeus says the appointment cements its position as the most influential digital logistics organisation in Europe.

“The UK freight sector, like freight sectors across all regions globally, is overly complex and has not evolved at the same speed as other industries when it comes to the adoption of technology,” said Lindsay. 

“Zeus Labs can and will change that for good. Not only does Zeus Labs’ proposition simplify the task of executing the physical move through their slick digital platform, but crucially it addresses the challenge the freight industry is now facing with respect to the movement of fresh air/empty trailers across the length and breadth of the country.

“In other words, a totally unnecessary contributor to the haulage industry’s carbon footprint. Replacing those empty legs with laden legs, means we create a much more environmentally efficient and sustainable transport network. 

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“This is a major benefit of Zeus’s product that cannot be underestimated, and it was a major and personal draw for me. Knowing we can make a material societal difference is incredibly powerful and motivational not just for me but for all of us in the Zeus Labs family.

“The vision Jai and Clemente have for Zeus Labs, coupled with their unrivalled and positive track record since they went live operationally was too much for me to ignore. My career to date, and most recently, with Tesco, has provided me with a great opportunity to learn new skills and gain new experiences across multiple geographies and disciplines. 

“I can now apply all that knowledge in my new role to drive Zeus Labs to become the biggest company in digital freight.”


Jai Kanwar, co-founder of Zeus Labs, said: “If you want to be the best, you have to work with the best and this is where Alistair Lindsay comes in. He is without doubt one of the most respected and capable Logistic experts in the entire haulage and freight sector, and his experience and expertise is a game changer for Zeus Labs. 

“We are now ready to supercharge our drive to bring positive and sustainable digital transformation to the entire logistics market. We are delighted Alistair has chosen to join us.”