An online community SaaS platform has raised £3.3 million Series A funding.
London-based Zapnito helps organisations deploy online communities for the post-COVID world.
It will use the investment from Octopus Ventures to build upon its virtual events capabilities, analytics tools and suite of integrations.
Founded in 2014 by Charles Thiede and Jon Beer, Zapnito combines knowledge-sharing with community interaction and has shown strong interest from companies throughout the pandemic, as these businesses have had to retool how they stay connected with their customer base.
Zapnito captures collective intelligence from its members through customer insights, engagement numbers, and user-generated creations from customers, partners, and prospects.
Its clients include Springer Nature, Sova Assessment and Wiley, the organisation for economic cooperation and development.
“Community management is now a crucial part of how brands service their customers. It can also help showcase their identity among the most loyal subscribers and contributors,” said Octopus Ventures’ Paul Davidson.
“In Zapnito, Charles and Jon have developed a market-leading proposition that enables companies to embrace the power of communities by harnessing collective intelligence.
“This is a trend that we see gathering pace as brands seek to take greater control of their narrative.”