XYZ Reality has launched worldwide and revealed a new headset – ‘The Atom’ – to bring augmented reality to the construction industry.

The startup behind Holosite, an engineering-grade AR platform, is moving from an early access phase to global commercial availability following its successful £20 million Series A funding round in June. 

On track for 300% growth in 2022, XYZ Reality says it is on a trajectory to significantly increase its global market share as it launches a base in the United States.

Over the last two years, XYZ Reality has deployed its technology to projects valued at over £1.5 billion working with selected customers on several complex projects like data centres, pharmaceutical facilities and airports. 

It describes The Atom as the most accurate AR tool available for construction. Combining a safety- certified hardhat, augmented reality displays and the in-built computing power of HoloSite, the device positions building information management onsite to millimetre accuracy. 

XYZ Reality - The Atom

“Technology is transforming the way the construction industry operates, enabling contractors to deliver higher-quality more efficiently,” said CEO and co-founder David Mitchell. 

“Since inception, we have seen a greater understanding of the potential of AR to achieve better outcomes and improve margins. This commercial launch is a definitive proof point of our product’s value and the substantial appetite for it across the industry, particularly on mission critical projects where the highest levels of accuracy are required.

“Our entry into North America was spearheaded by current partners who are bringing us to the all-important territory. The market presents an exciting growth opportunity and is now supported with The Atom, which has been designed to show just how easy it is to work with our technology on-site. 

“As XYZ Reality continues to grow, and we introduce new audiences to our powerful proposition, we will show how engineering grade AR is an essential tool to delivering the highest-quality, best outcomes for construction professionals.”

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Coral Butler, group head of digitally enabled lean project delivery at PM Group, was an early adopter of HoloSite. 

“We’ve been working with XYZ Reality since the beginning and have already been impressed with how their powerful AR technology has been able to significantly increase efficiency and improve quality across multiple mission critical projects,” she said. 

“The Atom has taken it to the next level. What’s so important is that The Atom has been developed by construction, for construction. David and the team have an acute understanding about the challenges and pressures on-site and the frustrations presented by the validation process. 

“This engineering tool is essential for project management, one which delivers benefits from planner through to asset owner.”