Xerox has acquired a Leicester tech company behind leading UK loyalty programmes.

The American print and digital document giant swooped for Go Inspire, which delivers 1.5 million loyalty transactions a day for the likes of Tesco, Waitrose, Sky, BT and Lakeland.

Go Inspire also provides direct mailing and marketing solutions to millions of their clients’ customers every day throughout Europe, the Middle East and Africa.

Terms of the deal for the company, which claims to have a turnover of  £71.4m, were not disclosed.

RetailTech 50 – UK’s most innovative retail technology creators for 2022

Xerox said it would grow its global digital services presence. 

“Go Inspire’s capabilities will support the transformation of our transactional and direct mail services into multi-channel communications, accelerate growth in EMEA and create new avenues for us to help current and new clients,” said Darren Cassidy, UK & Ireland MD and senior vice president, EMEA global document services.

Go Inspire CEO Patrick Headley added: “We are thrilled to join the Xerox team and eager to contribute to the growth of Xerox Digital Services. Together with Xerox, we will expand the portfolio of high value services for our expanding client base throughout the UK and beyond.”

Data science retail research firm plots US expansion