Posted on April 15, 2019 by staff

VR firm to install immersive aquarium experiences


Virtual reality entertainment business Immotion Group has announced it will be installing aquatic immersive experiences in two major US aquariums.

The installations follow the recent release of the firm’s live action VR movie ‘Swimming with Humpbacks’. The film prompted a large number of enquiries from zoos and aquariums, as well as aquatic research and charity groups.

Immotion Group will install a range of VR cinematic motion pods at Odysea Aquarium, in Scottsdale, Arizona, and The Maritime Aquarium, in Norwalk, Connecticut.

These two major sites, which have a total footfall exceeding 1.5 million customers per year, will operate on a revenue share basis.

Combining both motion and imagery, visitors will be able to ‘virtually’ swim with creatures in the oceans.

“We are thrilled to have signed up three major aquariums so quickly after the release of our “Swimming with Humpbacks” VR movie,” said Rod Findley, group commercial director of Immotion Group.

“Demand for immersive ”Edutainment’ is growing, and interest from the zoo and aquarium industry is at an all-time high.

“Immotion Group can deliver something new and unique to their customers, while also providing valuable ancillary revenue.”

The installations at these aquariums follow the company’s recently announced SEA LIFE trial with Merlin Entertainments Plc.

‘Swimming with Humpbacks’ is the first of Immotion Group’s Blue Ocean series of underwater VR experiences. Each experience will be carefully curated to deliver maximum impact and excitement to customers.

Ken Musen, director of immersive live action at Immotion Group, added: “We are thrilled to be able to film in VR some of the most amazing ocean creatures.

“It was a pleasure to film the Humpbacks. What the team has managed to capture is truly amazing. In the next month, we will set off to film sharks, which for way too long have been vilified.

“This new film will allow our customers to get up close and personal with these majestic creatures.”