Posted on November 30, 2018 by staff

Vodafone and Sony announce ‘ground-breaking’ alliance


Vodafone and Sony Pictures have teamed up to support 10 million young people to access digital skills, learning and employment opportunities.

The “ground-breaking” global collaboration will see the two giants uniting to help people in 20 countries identify their skills and find digital jobs that match them.

The two companies will use December’s anticipated movie release Spider-Man: Into the Spider-Verse to introduce young people to Vodafone’s free Future Jobs Finder, a gamified digital platform to help them understand their skills and future career opportunities.

“Our ambition is to help 10 million young people to access digital skills, learning and employment opportunities and our partnership with Sony Pictures will help us accelerate our progress towards this goal by bringing our digital platform, Future Jobs Finder, to more young people who are thinking about their future career,” said Joakin Reiter, director of external affairs at Vodafone Group.

“Future Jobs Finder has been specifically designed to help young adults make a connection between their skills and digital careers they may never have thought of.

“Together we can harness the power of technology, and the excitement around the movie, to engage with young people to help them realise their potential and play a role in closing the digital skills gap.”

Since launching in March this year, over 300,000 young people have completed Vodafone’s Future Jobs Finder tool, introducing them to over a million digital job types.

The online platform takes people through a series of short tests, developed with psychologists, careers experts and training providers, to identify their skills and interests.

Andre Seddoh, vice president of international marketing partnerships at Sony Pictures, added: “We are so excited about this visually ground-breaking movie, as for the first time we open up a different Spider-Man universe – known as the Spider-Verse – where more than one can wear the mask.

“Within this world we introduce Brooklyn teenager Miles Morales, who like many young people preparing to leap into the next stage of their lives, is struggling to find out who he is and what he is meant to be.

“By teaming up with Vodafone we can engage with audiences using the inspirational power of this game-changing movie while also helping Vodafone to connect young people with digital jobs and free digital skills training.”