US customer experience firm TTEC has announced it is to open a new location in Leeds, a move which is expected to bring 400 jobs to the city.

TTEC (UK) Solutions Limited, a wholly-owned subsidiary of digital customer experience technology and services company TTEC Holdings, has over 51,000 employees and is operating in 22 countries.

The firm has secured more than 22,000 sq ft of office space at the newly-refurbished West Gate in Leeds.

The deal follows the announcement that TTEC has secured a new contract to support Volkswagen UK with a five-year digitalisation plan, a programme which aims to transform customer experience and drive improved loyalty, retention, and advocacy for its brands.

The move also coincides with the completion of Bruntwood Works’ refurbishment of West Gate, which has seen 33,373 sq ft of space transformed across the fourth, fifth and sixth floors into flexible workspaces.

Channel 4, Transport for the North, the British Transport Police, and digital and technology-led businesses such as DXC Technology are already based in the building.

Andrew Butterworth, Commercial Director at Bruntwood Works, says: “TTEC’s move to West Gate is not only a sign of Leeds’ ongoing strength and the bounce-back of activity in the city but of the quality of space and support we can provide for those looking to establish a presence here.

“We’ve invested heavily in the transformation of West Gate to provide a workspace where our customers can thrive. Be this through flexibility in the design and fit-out of our spaces, or the introduction of amenities, such as a state-of-the-art fitness studio, that are designed to support the wellbeing of our customers and their employees. It’s an exciting time for TTEC to be joining our community in Leeds, and we’re looking forward to welcoming their team to the city over the coming months.”

Iain Banks, Group Vice President of EMEA at TTEC, adds: “We have been looking for a space that is not only right for us now, but in the future too – we’re committed to expanding our business in the UK and Europe and bringing our innovative new contact centre to Leeds is another step we’re taking along that journey.

“With its connectivity, city-centre location, and tech-enabled refurbishment, West Gate ticks all the boxes, and we’re all looking forward to steadily getting back into the office. Lockdown has given us additional time to complete our sophisticated fit-out, and we’re enjoying welcoming our people to West Gate as they begin the return to work.”