Staffordshire University will open a digital innovation centre focused on eSports at award-winning campus Here East.
Digital Institute London will offer specialist teaching while from September the university will introduce its specialist games industry courses at the new facilities at Queen Elizabeth Olympic Park.
The university, who was the first to launch a dedicated eSports degree last year, will be joining a community where a dedicated eSports cluster has been forming.
Digital Institute London is designed to train the next eSports managers, ‘shoutcasters’ and broadcasters.
It will join companies such as Sports Interactive, BT Sports and Bid Stack.
Gavin Poole, CEO of Here East, said: “Welcoming Staffordshire University’s Digital Institute London to Here East is a significant step for our community.
“The institute will be joining leading companies, start-ups and our existing academic institutions, providing a fantastic opportunity for further collaborations.
“Here East has a thriving academic and e-sports community, and we have no doubt that the arrival of Digital Institute London will further accelerate the sectors presence at Here East.”
Professor Liz Barnes, vice chancellor and chief executive of Staffordshire University, commented: “We’ve been impressed with the rapid transformation of the Here East super-campus environment which will position us alongside a diverse community of exciting business start-ups and creative industries.
“We believe this is the right fit for the Digital Institute London and we look forward to playing a key part in Here East’s success as a location for growth and innovation.”