The former Chief Strategy Officer at iProspect UK has been appointed UK MD of digital marketing agency Croud.

Emil Bielski brings 15 years of experience in digital marketing, starting his career at i-level, one of the largest independent digital agencies at the time, before taking on more senior roles in planning and new business with Group M.

More recently, as Chief Strategy Officer at the UK arm of digital performance marketing agency iProspect UK, he led all craft disciplines, data teams and strategic planning.

In his new role as Croud’s UK Managing Director, Bielski will be focussing on client management, as well as overseeing data and insights, digital planning, eCommerce and Google Marketing Platform.

Luke Smith, CEO and co-founder of Croud, said of the appointment: “I’m delighted to welcome Emil on board; he’s going to be a key part of the next era for Croud as we develop our business further into data, technology and consultancy.

“What impressed me most since speaking to Emil is just how well-regarded across the industry he is. His time spent working for network agencies and understanding the opportunity for Croud in today’s landscape makes him a great fit for where we’re headed; continuing to grow our offering as a fully-integrated digital-first global media agency.”

Bielski added: “What excites me most about Croud is how customer-centric it is already – from the Serpico in-housing proposition through to the Croudie network, Croud delivers excellence at speed for clients.

“The Croud operational model is the template for the agile agency of the future. The ability to stay ahead of change, rather than simply follow it will be the difference between agencies such as Croud – which will thrive in the new era – and those that are left behind. It’s a great time to be joining the team.”