A non-league football cup final will be streamed on Facebook Live in a partnership between Tunafish Media and the Manchester Football Association.
FC United of Manchester will take on Stalybridge Celtic in the 2017 Frank Hannah Premier Cup Final at Oldham Athletic’s SportsDirect.com Park on May 4.
The game will be streamed on the Manchester FA’s Facebook page in a first for the organisation.
Coverage will begin when the teams arrive and will follow the occasion through to the trophy presentation.
The live stream will also provide opportunities for fans attending to be interviewed, and to take part in a half-time competition.
The game kicks off at 7.45pm and can be followed at the Manchester Football Association’s Facebook page.
Sam Ward, account manager at Manchester-based content marketing and media production agency Tunafish, said: “Our plan is to generate more interest in non-league games while also demonstrating how the smallest of marketing budgets can be used effectively to deliver real value and big reach.
“Facebook has created a ready-made audience for live streams, which makes it the ideal time for brands to start experimenting with this format, with very little cost involved to reach and engage with a huge potential audience.”
Tomorrow’s Premier Cup Final will also feature on the Manchester FA’s other social media channels, including Instagram and Twitter.