Essex-based mapping software API firm TravelTime has appointed Mike Keaton as its head of sales.

The new hire brings two decades of experience in leadership roles at start-ups and scale ups, and is a founding member of two successful start-ups.

He will be tasked with commercialising the firm’s API product and growing its data analytics arm.

TravelTime CEO Charlie Davies said of the appointment: “Over the past three years, our platform has grown internationally and now covers all of Europe, North America, Australia and more.

“Mike’s valuable experience will be integral in taking this forward towards building a world class, scalable sales operation from the ground up.

“We’re thrilled to have Mike onboard – his hire shows we are attracting the type of top talent who recognise the same opportunity as we do, which is massive.”

On his appointment, Keaton said: “When I’m assessing a company I consider four key elements: the product, business and its potential, as well as the people and culture.

“Having expanded across 38 countries alone in 2019, the business has experienced exponential growth, so it is an exciting time to join.

“With the team clearly determined to work together to drive the business forward, TravelTime was the perfect fit for me and what I could bring to the organisation.”