Travel tech company Tickitto has closed a £550,000 ($700,000) pre-seed round led by Seedcamp.

The tech company, registered in Bath, aims to help travel retailers access tickets to events and travel-related experiences through one single connection in a space often fragmented by suppliers and reservations.

This means that developers currently need to build out many integrations to access tickets to events and experiences across different genres and geographies.

The firm aims to standardise the infrastructure with a configurable front-end interface.

“The API environment in this space is still in its infancy, and there is a huge opportunity for innovation in this multi-billion dollar industry,” said Dana Lattouf, founder and CEO.

“One would naturally think that acquiring ticket supply is relatively straightforward and made available by plugging into an API. We realised this is not the case, and that many platforms still run on legacy infrastructure, making the integration work labour-intensive.

“Tickets for theatre, music, sport and the arts can be easily overlooked during the trip but are essential to our enjoyment. In fact, it is those events and activities that motivate us to pack our bags and go.”

The firm is aiming to work with major ticketing platforms, sports rights holders, event organisers and experience.

Tom Wilson, Investment Partner at SeedCamp added: “When we first met the Tickitto team, we were amazed by their deep understanding of this space and passion for solving the problems they saw in the market. Spending more time with the team, it is clear they have the founder-market fit that we look for.

“We are excited to lead Tickitto’s pre-seed round and support them on their mission to transform the infrastructure that underpins how tickets to events and experiences are sold and distributed.”

Tickitto has already partnered up with some of the biggest names in the world of entertainment, tours, and activities. The company intends to use the funds to scale its engineering team, build out its go-to-market capabilities, as well as expand its supply and distribution network.