Tottenham Hotspur are among seven Premier League clubs to sign marketing deals with cryptocurrency trading platform eToro.
Spurs, Newcastle United, Brighton & Hove Albion, Crystal Palace, Cardiff City, Leicester City and Southampton will collect sponsorship money from the platform in bitcoin.
eToro will get pitchside advertising and social media exposure as a result of the deal, which will also see it develop cryptocurrency and blockchain applications at the club’s stadiums.
“At Tottenham Hotspur we are committed to technology and innovation and as such we’re excited to welcome eToro as a partner in a category that is developing at a rapid rate,” says Fran Jones, head of partnerships at the club.
Iqbal Gandham, eToro’s UK MD, said: “This is very much the first step on a long road to football fully embracing bitcoin and the underlying blockchain technology.
“As a global multi-asset platform where you can purchase the world’s biggest crypto assets alongside more traditional investments, we are excited to be partnering with so many Premier League clubs and make history by being the first company ever to pay for a Premier League partnership in bitcoin.”