Business banking platform Tide has appointed Vinay Ramani to the new role of chief product officer.

Ramani will drive Tide’s vision for its global product strategy, broaden its small business-focused offering in the UK and India, and progress Tide’s members’ experience as it internationalises.

He joins Tide from NASDAQ-listed Meta, where he was product director of AR development tools and ecosystems, based in London. 

Before Meta, Ramani held the role of chief product officer at Pipedrive where he led product, data, design, research and product marketing, helping to grow the company to a $1.6 billion exit and majority acquisition by Vista in 2020.

Ramani has also been responsible for product organisation at Uber, amidst the ride-hailing company’s entry into China, India, and Latin America.

He will become a member of Tide’s executive leadership team, working closely with chief technology officer Guy Duncan.

Tide snaps up SME credit provider Funding Options

“As Tide expands globally, we are excited that Vinay is joining our team,” said CEO Oliver Prill. “He brings a wealth of experience from some of the world’s best-known technology companies. 

“With his laser focus on product development combined with his knowledge of international expansion, we believe Vinay will take Tide into the next stage of its development and help grow our membership base.” 

Ramani added: “I’m delighted to join Tide at this critical juncture in its plans to internationalise. Working with the executive team and the product and design area, I look forward to diversifying and scaling Tide’s product offering to its around 475,000 member base in the UK, and in India where we recently launched a live app. 

“Small businesses deserve an enriched and varied product offering and I’m confident that we can provide this enhanced experience to them at scale.”

FinTech 50 – UK’s most innovative financial technology creators for 2022