Posted on February 15, 2019 by staff

Three launches 5G and AR experiences at London Fashion Week


UK mobile network operator Three has introduced its first 5G network at London arts school Central Saint Martins (CSM).

The company will provide the wireless data connection to the school which will be available during world renowned London Fashion Week.

The show will also demonstrate new uses for mixed reality (MR) and augmented reality (AR), as it makes available headsets with which to view the designer’s collections.

“5G allows us to deliver next-generation immersive experiences,” said Greg Furber, senior creative at Rewind, the startup behind the augmented visuals that will complement the Fashion show.

“The ultra-fast connection 5G provides enables off device rendering, synchronised experiences, and a whole host of other exciting possibilities. 5G unlocks the full potential of AR, MR and VR.”

A version of the mixed reality catwalk show will be available to members of the public at Three’s Oxford Street store in March. It too has a permanent 5G connection.

Central St Martins will subsequently benefit from its new, permanent Three 5G network on an ongoing basis. Its 5,000 plus students will be able to test the benefits in a ‘5G laboratory’, and help develop new 5G enabled technologies, concepts and products.

“By giving students access to the next generation of mobile technology, they will be able to push the boundaries of learning, innovation and sustainability to create in a way that’s never been possible,” said Three’s chief marketing officer, Shadi Halliwell.

“This is the first glimpse of the future and, as we progress our roll-out throughout the next year, we will see how it will affect and change everyday life for all our customers.”