The Insights Family, the global leader in kids and family market intelligence, has appointed industry veteran Ivan Colecchia as SVP international development.
The Manchester-headquartered company says he will play a key role in the next stage of its growth, which has seen the business expand to operating in 22 international markets, with more than 100 clients, including Amazon, the BBC, Hasbro, Paramount and Warner Media.
Colecchia has over 25 years of experience in worldwide family market research, spending time in the US, Europe and Asia across many different business areas. He is an appreciated expert in the family brand space and has been a keynote speaker at many international licensing conferences and events.
“We are delighted to welcome Ivan to the team. Ivan’s extensive experience and knowledge will play a key role in us further expanding and taking all levels of our business to the next level, specifically our international development,” said Nick Richardson, CEO and founder.
The Insights Family was fourth on our recent MarTech 50 ranking. Kids Insights and Parents Insights survey more than 469,040 children and 228,800 parents a year.
Colecchia added: “I am very pleased to be joining The Insights Family. I have found the business to be extremely dynamic in their approach, with a team of passionate and collaborative individuals who are working together to assist their clients in driving value across their business.
“The variety of innovative products and services will allow me to help clients realise the importance of kids, parents and family market intelligence in moving their business forward.”
This appointment comes in line with the company’s attendance at Licensing Expo in Vegas, which will see chief revenue officer Jenny Kieras speaking in the Licensing U theatre on ‘How To Research Effectively Without Stifling Creativity’ at 12pm on Wednesday May 25th.
The Insights Family have also released a special report on ‘Mapping the World of Content’, released exclusively at Licensing Expo. It is available for download from May 24th.
Register to receive your free copy ahead of the launch here: get.theinsightsfamily.com/content2022.