Select Car Leasing says it has surged ahead of its competitors with two major technology innovations this year.

The Reading-based firm, which will offer car and van leasing contracts to more than 30,000 business and private customers in 2021, launched an updated bespoke eCommerce website platform in February.

It has followed that up with a new customer relationship management system that provides “access to data like never before”.

“We have experienced amazing growth following the testing times during the COVID pandemic and the new technology innovations are helping us to fully capitalise on this,” said Graham Conway, MD.

“We previously updated our website in 2019, which made it a much better user experience and introduced a host of forward-thinking new features and interactive options.

“The latest revamp has pushed it on to a whole new level, with unparalleled loading times and a host of new sections to keep customers fully informed.

“These include a bespoke hybrid and electric vehicle area linked in with our new Select Electric brand, which was one of the headline sponsors of the 2021 British Motor Show.

“There are also expanded guide pages and content, adding vans and electric vehicles to the mix, plus a huge influx of new car reviews that give updates about manufacturers and models written by a team of some of the UK’s most experienced motoring journalists.”

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The company’s relaunched corporate arm, Select Fleet Solutions, also has a new section on the website detailing all aspects of leasing including salary sacrifice schemes, sale and lease-back services.

Mr Conway added: “We know just how important getting a new car is, so we want to ensure the process is as enjoyable as possible – to help our customers get exactly the right model to suit their needs.

“Months of testing and research has led to the customer journey being smooth and straightforward.

“And the feedback we’ve had so far is that the platform is working extremely well for both new and returning visitors alike.”

The CRM update has made interacting with customers much more streamlined – especially in the areas of automated actions and reporting.

Mr Conway explained: “The system provides us with access to data like never before, with full customisable reports and dashboards specific to each business function. This enables us to make more informed decisions quicker than ever.

“Repetitive actions and communications can now be automated, taking unnecessary work away from our staff, while records now take milliseconds to load instead of up to 20 seconds on the previous CRM.

“Added to this, the API now means we are fully open for integration with our suppliers and partners, which was not previously possible.”