Posted on January 5, 2017 by staff

Superhero growth for training disruptor


E-learning disruptor Learning Heroes is set to treble its income in 2017 for the second year in a row.

With an advance order book already standing at over £1m, it is on course to achieve subscription sales of more than £3million in the coming 12 months.

The firm offers over 150 modules and more than 1,000 blended learning courses on a wide range of workplace issues to some of the UK’s top companies including Mercedes, Sainsbury’s, npower, Specsavers, Topshop and Virgin Media.

Co-founder and CEO Adam Kara said: “2016 has been an incredible year for Learning Heroes.

“We have achieved income three times that in our first year and it looks set to treble again in 2017, with further international growth.

“We set out to save the world from boring e-learning by offering shorter, sharper content more suited to today’s needs, and a simpler, subscription-based pricing model.”

Kara set the company up two years ago with his brother Aaron and friends Ian Darlington and Mike McGann.

It quadrupled its client base in 2016 by signing up over 200 new customers.

“We didn’t realise we had created a new model until someone compared us to Netflix,” added Kara.

“Call it disruption, but in truth all we are doing is producing courses which we would enjoy ourselves and treating customers how we would like to be treated.

“The most important thing is that customers love it, as the growth of the company shows.”

It also launched in the US and Australia via deals with a number of world-leading learning management systems providers, which are now promoting its content to their customers.

The company underwent a rebrand in 2016 – voted for by clients – doubled the size of the team to 16 and moved into larger premises within Birchwood Park, Warrington.