Student work app Stint has appointed Harry Lang as its first chief marketing officer as it plots ambitious growth in 2022.
Lang will lead, grow and mature the marketing team with a focus on building brand strategy and brand awareness, improving use of analytics and reporting, and introducing an affiliate marketing and partnerships strategy.
With over 22 years in the marketing sector, Lang holds extensive experience in omnichannel marketing strategy, growth and brand development for global online gaming operators and innovative digital brands.
He joins Stint from Buzz Bingo, Britain’s biggest bingo business, where he was marketing director, responsible for developing and overseeing its marketing strategy.
Lang previously held senior integrated marketing positions at several of the world’s largest online betting and gaming operators including Genting Casinos, bwin and Pinnacle Sports.
He began his career at Saatchi & Saatchi and has worked on award-winning advertising campaigns for global brands such as Budweiser, Sony Playstation and Penguin Books.
Lang’s appointment follows a year of strong growth by Stint, which has now worked with over 1,400 hospitality businesses including leading high street brands such as Chipotle and Chilango and high-end clubs and restaurants like Annabels and The Wolseley.
As of this month, the company has over 115,000 students signed up to the platform and operates in over 32 towns and cities across the UK.
Stint connects hospitality operators with their pool of students, who want short, flexible shifts, to help with the 2–3-hour peak periods each day. These students lend a helping hand to permanent staff during the busiest moments, ensuring that businesses have the right number of staff every hour of the day and do not have to compromise customers or costs.
“Our aim from the beginning has been to help as many students as possible have the best university experience, never compromising between their studies, their social lives, or their finances,” said co-founder Sam Schlagman.
“We’re thrilled to welcome Harry and his marketing expertise to Stint to help us with this mission and supercharge our growth.”
Lang added: “Stint is a highly ambitious business changing hospitality for the better.
“Having watched its growth closely, Sol and Sam have given me an amazing opportunity to lead the marketing team as we grow the brand and expand both the client base and student workforce.”