Voicescape, a provider of customer communication tech and behavioural insights for UK social landlords, has bolstered its senior management team.

The Manchester-based business, has appointed Gary Haynes as Chief Operating Officer (COO) and Bill Williams as Chief Revenue Officer (CRO).

Founded in 1998, Voicescape helps social landlords build tenancies through more effective customer engagement and behavioural insight.

Haynes brings 30 years’ experience in professional supply side IT & consulting to the firm, with a track record operating at C-level in software businesses in the North West.

He will be responsible for strengthening internal operations, which includes technical delivery, product engineering and customer success, as well as being part of the Executive Team driving business strategy and growth.

Williams brings 25 years’ experience leading teams in software sales, go-to-market strategies and driving long-term customer relationships.

He joins from Purple WiFi, where he was VP of Global Sales for over seven years.

As part of the Executive Team, he will be responsible for overseeing the sales and marketing strategy, driving revenue growth and bringing new solutions to market.

John Doyle, CEO of Voicescape, commented:  The digital transformation of the social housing sector is gathering pace especially as the pandemic compels providers to focus on more tailored means of tenant engagement and sustainability.

“Voicescape has seen growth among existing customers, who have added to their product suite. We’ve also had interest from other providers, who can see the tangible benefits of being able to reach more customers at a faster pace using our leading digital solutions.

“Bringing in two senior people of Gary and Bill’s pedigree will undoubtedly strengthen our proposition, helping us to capitalise on the realisation within the sector that the needs and circumstances of individual customers are very different and subject to constant change.”

Haynes said: “The opportunity to join a thriving, exciting business with great technology and great people, whilst combining my experience and approach to a new sector meant the challenge was simply too good to miss.

Williams added: “I’m thrilled to be joining such a dynamic business at a time when the housing sector is really looking for new and innovative ways to digitally engage with their tenants while driving operational efficiencies within their teams.

“The COVID-19 pandemic has really sharpened the focus in many sectors. For Voicescape, it has made our ability to improve engagement between our customers and their tenants even more compelling.”