Digital marketing agency Social Chain has announced a new client insurance comparison client.
Honcho plans to revolutionise how people buy insurance allowing insurers to fight against each other in real-time to win consumers’ business.
Joining PR Agency One, honcho’s retained lead PR agency, Social Chain have assumed the role of lead marketing agency for honcho’s Q2 2019 launch.
“I’m delighted to welcome Social Chain to the honcho launch team,” said honcho chief digital officer Graeme Stoker.
“We are super-impressed by the impact that Social Chain have made over their short life, and their focus on the creative use of social channels to accurately target and reach consumers has brought a new wave of dynamism and possibility for brands like ours.”
Their aim is to create an open and transparent market for insurance where hidden commission charges and price comparisons are easier to see.
Niall Carroll, Social Chain’s head of new business added: “We’re thrilled to be working with Honcho, a company that is admired amongst the Social Chain family.
“We’re excited to be supporting Honcho in their efforts to revolutionize the insurance industry, with the goal of delivering a world-class social strategy and execution.”
Honcho is the first online reverse-auction marketplace for financial services, where companies compete against each other to win consumers’ custom.