Business messaging app Slack has appointed a new head of Europe following strong annual growth across the continent.

Pip White, who held a senior leadership position at Salesforce before joining Google Cloud as Managing Director for the UK&I, has been appointed Slack’s SVP and GM of EMEA.

The fast-growing SaaS company, which has been acquired by Salesforce, revealed that almost half of the UK’s FTSE 100 companies are now paid customers, with those figures reflected across Europe.

“Slack’s growth sheds light on how critical having a digital headquarters as a central place for work and social interactions has become for businesses,” said White. “After all, we won’t keep lifting and shifting old ways of working from the office to the home. 

“Instead, we will develop digital HQs, which will improve productivity, foster innovation and help increase the diversity of company workforces – something I’m very passionate about. 

“I’m excited to watch this trend play out and see Slack’s momentum continue to rise across Europe. Especially as we work with Salesforce to create the business operating system for the new world of work so that organisations have a single source of truth for their business, and a single platform for connecting their people and applications wherever they are.”

Slack’s technology is used by the likes of BT, Man Group, HSBC, Vodafone, Starling Bank and Deliveroo.

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