Posted on September 23, 2019 by staff

Silicon Valley giant acquires UK game tech firm deltaDNA


Edinburgh game tech firm deltaDNA has been acquired by Silicon Valley giant Unity Technologies.

deltaDNA enables games studios to build intelligent long-term relationships with players using personalised engagement.

It has now been acquired by the parent company of Unity, the world’s leading real-time 3D development platform which forms the bedrock of many of the video game sector’s top titles.

Games and experiences made with Unity have reached more than three billion devices worldwide this year and were installed more than 29 billion times in the last 12 months.

deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide.

“Operating your game just got a whole lot better. DeltaDNA and Unity have always worked well together, but the possibility of a fully integrated workflow is a game-changer for everyone involved,” said deltaDNA founder and CEO Mark Robinson.

“By joining Unity, current deltaDNA users will continue to receive tailored support, now with the backing of mobile gaming’s most successful engine, and Unity’s developers will have more seamless access to our advanced analytics and engagement tools.”

DeltaDNA is used by many of the world’s leading games studios, including Viacom, Bandai Namco and 505 Games.

Its engagement solution will be integrated with the Unity Engine to provide player lifecycle management.

With deltaDNA, Unity game developers will be able to engage individual players to improve player experience, increasing retention, and building a robust, profitable business.

Ingrid Lestiyo, general manager for monetisation at Unity Technologies, said: “Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the game life cycle, from creation onwards.

“DeltaDNA helps developers deeply understand their players, optimise their games and increase revenue.

“We’re excited to welcome deltaDNA into the Unity family, and to extend the reach of their real-time engagement capabilities to creators around the world.”