Posted on November 15, 2016 by staff

Shop Direct to open London hub


Online retailer Shop Direct has announced plans to open a London hub.

The hub will host people working across data, eCommerce, IT, product and brand.

The 25,000 sq ft space, which will open in summer 2017, will have capacity for up to 250 people.

The workforce will comprise a mix of new hires, existing colleagues, and some who will split their time between London and the company’s head office in Liverpool.

Shop Direct – which operates online department stores including, and – has engaged award-winning interior design specialists, SpaceInvader Design, to help create an environment that embodies the company’s values and ambition to become a world class digital retailer.

Alex Baldock, group CEO at Shop Direct, said: “We need to keep innovating to meet the ever-changing needs of our customer.

“That’s why we’re opening this fantastic new hub. The new space will reflect everything we stand for and are striving for.

“It’ll help us attract even more of the best people and get even closer to our existing partners, as well as forge important new partnerships.

“But above all it’ll be a place where our colleagues will have the space and facilities to thrive, delivering new innovation every day to help us continue making good things easily accessible to more people.”

The London hub will play an important role in delivering and maximising some of the company’s landmark growth initiatives.

These include its investment in advanced analytics, machine learning and artificial intelligence, the continued development of advanced IT capabilities, and the expansion of its brand roster and recently launched own label, V by Very.

It will also be the new home of the team.