Posted on February 7, 2020 by staff

Sherbet London appoints CTO


Sherbet London has appointed Gilad Barner as CTO.

The largest fleet of electric black cabs has appointed the former eToro and GoodDollar figure to its management team.

Barner created Last Minute Travel from scratch, maintaining and expanding the business and gaining a full understanding of mobility innovation.

He is also the manager of ‘Cities of Tomorrow’, which aligns his experience with Sherbet’s goals of creating an entirely replicable and branded taxi service for anywhere in the world.

Barner said: “Future mobility has been my personal interest for years. More recently I’ve been running a thriving Facebook Group about this ongoing revolution – the group is growing rapidly and drawing talented individuals, and is becoming a vibrant place for business connection formation.

“My appointment to Sherbet is another step in the right direction for me, allowing me to use my knowledge and commitment to high level mobility and work with people who share my passion.”

Sherbet London is one of the fastest growing businesses in the country. It ranked number 41 within the 23rd annual Sunday Times Virgin Atlantic Fast Track 100.

CEO Asher Moses said Gilad’s appointment reflects how seriously Sherbet are taking their goal to deliver technological and service excellence and drive a premium brand.

“The taxi business has been reinvented, taking us from the horse and cart until now – with a future that is open for imagination and development.

“Sherbet is set to now take the iconic London taxi to a global level, integrating with smart cities and embracing the demand for clean, green, sustainable and safe transport.

“I am very excited to have someone as talented, experienced and passionate about the future of transport technology on board with Sherbet. This is the start of a very significant time for our business – and the taxi industry in general.”