CRM platform Salesforce has announced Zahra Bahrololoumi will join the company as Executive Vice President and CEO, Salesforce UK and Ireland from March next year.

Bahrololoumi will join the company from Accenture where she leads the Accenture Technology practice for the UK and Ireland, with a focus on next-generation systems in artificial intelligence, cloud computing and platforms underpinning new applications.

She also sits on the board of techUK and is a vice chair of the Technology Leadership Group (TLG) for the Prince’s Trust.

The appointment is one of over 1,000 new jobs planned in the UK and Ireland over the next two years.

“We are delighted to have appointed a business leader with the industry breadth and depth that Zahra will bring to the company,” said Gavin Patterson, President and Chief Revenue Officer, Salesforce.

“She’s an extraordinary executive with a passion for using technology to transform organizations and improve the state of our world. I look forward to her leading our UKI business through its next stage of growth.”

Bahrololoumi added” “I am excited to join a company with such an incredible track record of driving positive change and success for its customers.

“Salesforce provides outstanding technology to help businesses digitally transform and there is a unique opportunity for Salesforce to accelerate its growth in the UK and Ireland. Salesforce is also deeply committed to the role that businesses can play in society; I can’t wait to get started and support its game-changing work.”

The appointment follows the strengthening of Salesforce’s management team in Europe with Angelique de Vries becoming Executive Vice President and CEO of Northern Europe, the appointment of Denis Terrien as Executive Vice President and CEO of Southern Europe, and Stefan Hoechbauer joining the company as Executive Vice President and CEO of DACH – covering Germany, Austria and Switzerland.