SaaS start-up Customer Thermometer has been acquired by Exclaimer.
The Brighton-based customer surveying business will join the Farnborough-headquartered global leader in email signature software, backed by Insight Partners.
Customer Thermometer provides one-click surveys that allow organisations of any size to capture customer feedback in real time.
By delivering a total view of customer satisfaction at key points of the customer lifecycle, and presenting a visible sign of dedication to customer feedback and service, it claims to enable companies to respond immediately to resolve problems and improve interactions with their customers.
Founder Lindsay Willott and CEO Jim Turner stated: “We are seeing an ever-greater shift towards customer experience across sectors, as businesses rapidly come to understand how critical it is to both lifetime value and reputation management.
“We are delighted to join the Exclaimer team at this most exciting of times. This partnership gives email users the world over the opportunity to get superb insight and feedback from existing customer touchpoints.”
Heath Davies, CEO Exclaimer, added: “This acquisition will allow business customers to get increased value from every email they send. We are on a journey to give our customers a greater benefit from business’ most ubiquitous communication tool, email.
“Ultimately, we’re helping customers reimagine the potential they have within email today.”