Posted on May 24, 2017 by staff

ResponseTap appoints new head of development


International marketing technology specialist ResponseTap has appointed a new head of development as it gears up for further expansion.

Founded in 2008, the Manchester-based firm has grown to take on clients including Virgin Money, Neilson holidays and Mercedes Benz.

ResponseTap plans to build its platform for both the marketer and contact centre in call-centric enterprises, and has big objectives for the coming months.

Paul Cleghorn has now been appointed to head up the 15-strong development team.

With more than 22 years’ experience working for brands including Nissan, Rolls Royce and Atmos International, he will now lead the ongoing evolution of ResponseTap’s marketing technology, whilst doubling the size of his department over the next 12 months.

CTO Richard Hamnett said: “Following six months of beta iterations, we launched Insight Hub – the industry’s most agile reporting platform – back in late 2016.

“We also announced new ‘Go’ pipelines to allow our developers to deploy product changes in minutes, and the release of our Integrations Centre came shortly after, to better facilitate a single customer and campaign view.

“Like many of the leading SaaS companies in the marketing space, we will continue to introduce new platform capabilities on a monthly basis, which is why we need the best talent and leadership in our team.”

Cleghorn added: “I was particularly impressed that this is a fast-paced company which has maintained its start-up ethos, but already has a solid product on which to build.

“The development team is empowered to ensure a very fluid delivery of new call intelligence functionality, and I look forward to further improving the efficiencies and effectiveness of the department as we advance along the product roadmap.”