Pet InsurTech Bought By Many has appointed Adam Rostom as chief marketing officer. 

The London-headquartered unicorn, which appeared on our InsurTech 50 ranking this week, makes the move from Babylon Health, where he had been CMO since 2018.

Rostom also brings experience from Dyson, OVO and Innocent as the company looks to expand its remit beyond pet insurance to aid pet health and owner happiness through subscription-based services. 

Since launching pet insurance in the UK in 2017, Bought By Many has expanded into the Swedish market and earlier this year crossed the Atlantic to launch a state-by-state roll out in the US, both under the ManyPets brand. 

The group now insures half a million pets globally and has doubled its team to over 350 over the past year.

In June the company gained unicorn status after securing a valuation of over $2 billion following a $350 million Series D funding round through its holding company Many Group.

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“Adam has a solid track record for accelerating brand awareness for fast-growth businesses like ours, and brings extensive experience to help cement us as a household name to pet parents around the world,” said CEO and co-founder Steven Mendel. 

“We’re reaching thousands more pet owners every day and listening closely to what they need to help give their pets the best in life. Having Adam on our team will help us bridge the gap between insurance and beyond.”

Rostom added: “I am very excited to join the Bought By Many team, who, in a short period of time, have built a brand that pet owners truly love and trust. 

“It’s hard to miss the work they’ve achieved, though my first experience of the brand was as a customer when I took out insurance for my dog Rocco. 

“Much like in human health care, we’re seeing a shift in how people approach their pet’s health and wellbeing and are looking to access more holistic care. From cutting-edge vet treatment, preventative care, nutritionists and behaviourists, owners want it all in one place so they can help their pet live a long happy life. 

“We have ambitious goals to support these owners and I’m looking forward to getting started.”