Manchester-based customer acquisition specialist for the legal sector, Blume, has got permission to acquire Online Legal.

Under the terms of the deal Blume, which recently rebranded from mmadigital, and Liverpool-based Online Legal will continue to operate as individual entities.

The shared technology-driven approach combined with industry knowledge will enable the businesses to capitalise on new business opportunities as well as growing their existing client bases.

Nine months ago Blume, which has offices in West Didsbury, secured private equity funding from Rockpool Investments and on track to achieve a £30m turnover by the end of 2023.

Legal specialist mmadigital rebrands as Blume

Dez Derry, Blume’s CEO and founder, said: “The deal with Online Legal will give us additional capabilities to further enhance our service offering as we continue to evolve and capitalise on our long-term growth plans and improve market strength.

“The combined entity will add scale and diversification to the business which will enable us to reach a wider audience as well as providing more comprehensive solutions that better satisfy our clients’ needs.”

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Nathan O’Connor, founder and director of Online Legal, and a former legal counsel for Shop Direct, said: “Both companies have a similar vision, ethos and focus, which makes us a perfect strategic fit. While we will continue to maintain our separate brands given their individual strengths, the bringing together of the businesses will further enhance our customer proposition with a more forward-thinking vision and approach.”