Posted on November 11, 2016 by staff

Parental monitoring firm buys into Screen Time Labs


Awareness Technologies has acquired a controlling interest in Bristol-based Screen Time Labs.

Awareness is the maker of WebWatcher, which describes itself as the leading parental monitoring software solution.

Screen Time Labs is a provider of parental screen time control software for Android, iOS and Kindle Fire tablets and smartphones.

Founded just two years ago, Screen Time Labs has over one million downloads via the App Store and GooglePlay.

It posted a record £1 million turnover within just two years.

“We are thrilled to join forces with Screen Time Labs,” said Brad Miller, CEO of Awareness Technologies.

“While our WebWatcher monitoring solution empowers parents to ensure their child’s online safety by monitoring their online activity, we also see parents challenged with the ability to control the amount of screen time their children have access to.

“With more studies revealing the negative effects excessive screen time can have on a child’s health, parents have become more concerned about managing the amount of time their children are spending online each day.

“This alliance with Screen Time Labs will allow us to offer parents the ability to manage their kids’ screen time allowance from any location.”

Screen Time Labs has grown to become a leading tool which allows parents and children to negotiate screen time through their interactive app.

Parents can schedule screen time as well as pause or permit kids’ screen time on-demand from any remote location.

Additionally, parents can view, block and approve apps before they are downloaded and reward kids with additional screen time for completing tasks like homework or chores.

The gamified app allows children to interact with parents and request more screen time by uploading completed tasks or chores in exchange for additional screen time.

“We wanted to build a tool that allows parents to not only manage their children’s screen time but also reward kids for completing tasks and chores,” said Steve Vangasse, founder of Screen Time Labs.

“We are excited to partner with Awareness Technologies, and that together, we hope to help parents to manage a healthy screen time balance and create a safe online experience.”