Posted on July 22, 2019 by staff

Novel navigation platform what3words integrates with Alexa


Novel navigation addressing system what3words, which uses three-word combinations rather than addresses, has announced integration with Amazon’s Alexa voice assistant.

The skill will enable Alexa users to discover where a three word address is, and ask to be navigated there by any Alexa-enabled device.

The announcement enables Alexa devices of all types to recognise an addressing system built for voice, paving the way for new developments for both developers and consumers.

The platform, designed to be easy for voice assistants to understand, separates the globe into a grid of 3m squares, assigning each a unique identifier made up from three dictionary words.

The system is currently available in 36 languages, including all of those supported by Alexa.

The what3words skill will enable users to ask questions like, “Alexa, ask what3words to navigate me to filled count soap”, prompting the device to start navigation.

The skill will be available on Alexa-enabled vehicles and automotive accessories like Echo Auto, with the goal of enabling drivers to arrive at the correct location, first time, every time.

The announcement follows what3words projects with automotive companies Mercedes-Benz and Ford, who have also put the what3words functionality in their vehicles.

Travel companies including Lonely Planet and Airbnb have added the 3 word addresses to listings and points of interest.

“In a voice-first, screenless world getting the right address, first time, every time, is essential.” Chris Sheldrick, Co-founder & CEO what3words.

“Whilst speech recognition will get better and better, it won’t solve the underlying issue of addressing systems that are not fit for the task. With the launch of this skill, we are paving the way for a less frustrating and more efficient

The skill will be previewed at the Voice Summit in Newark from the 22-25th July, in the Amazon booth. what3words will hosting a talk during the event at 2.15pm on Wednesday 24th July, Kupfrian Jim Wise Theater, Newark NJ.