Posted on January 23, 2018 by staff

Digital agency Absurd hails major appointment


Manchester digital agency Absurd has kicked off 2018 with the appointment of Rob Noble as a non-executive director.

Noble was founder and CEO of product and service design agency Great Fridays prior to its takeover by EPAM Systems in October 2014, where he held the role of vice president until June 2017.

Absurd has enjoyed rapid growth since its launch last year by co-founders Oli Taylor, Sam Gooch and Oliver Bailey. The three made the decision to combine their respective skill sets – design, tech and client services – to create the business.

The trio said Noble’s knowledge and experience will be “invaluable” to the business as it continues to grow.

“The vision Oli, Sam and Oliver have for Absurd very much aligns with the experiences I had building my own companies,” Noble said.

“The loyalty, authenticity and courage they possess will serve them very well and I’m looking forward to using my 20 years’ experience to support Absurd as the business grows.”

Oli Taylor added: “2017 was an incredible first year – we’ve brought on board a host of great clients with really forward-thinking briefs that have challenged the team and allowed us to deliver excellent solutions.

“One of the things that differentiates Absurd is the integration of service design within our offer – over the past year we’ve had massive success through the continual enhancement of our client’s products and services and we will be working closely with Rob in the coming months to integrate service design further within our core services.”

In the past six months, Absurd has built a client base that includes the likes of Swiss giant WALO and Electrical Safety First. It was also appointed by Brother Europe on a pan-European brief in December 2017.

Absurd co-founder Oli Taylor is due to speak at our ‘Manchester’s rush for tech space’ breakfast event taking place on 28th February.