New CRO at London’s Mention Me
Mention Me has appointed Stuart Whyte as its new Chief Revenue Officer.
The SaaS platform seeks to give brands the tools to maximise customer acquisition through referrals and word of mouth. It is working with 400+ clients and operating in 18 languages and multiple currencies.
Programmes running in France and the UK include Feelunique, Seraphine, GHD, Benefit Cosmetics, Missguided, MATCHESFASHION.COM, Farfetch and Eve Mattress.
Whyte joins from marketing technology business Thunderhead where he was Executive Vice President EMEA & Apac, overseeing rapid growth over the last five years.
He brings 24 years of experience across MarTech businesses including Adobe.
Whyte, who will focus on honing Mention Me’s approach to partnerships and owning the revenue number across every team in the business, is one of several senior hires at the referral and retention marketing technology business.
Ben Henshall has joined as data and insights analyst while Thibaut Behaghel is the new General Manager of the firm’s newly-opened Paris office.
Andy Cockburn, CEO and joint founder of Mention Me, commented: “We’re incredibly excited to be bringing in such experience and talent into these three new roles, all of whom will be instrumental in powering the business forward through our next phase of fast growth.
“It’s been a successful journey so far, but we have no intention of standing still. These newly created roles will be central to shaping our business model and direction of the business; supported by our new products designed to tangibly enhance the customer journey further, quickly creating high numbers of advocates and driving loyalty and lifetime value.”