London MarTech EDITED has recruited a new CEO.

Doug Kofoid has been appointed by the scaleup, with co-founder and board member Geoff Watts stepping aside.

Described as a global leader in retail intelligence and AI-driven data insights, EDITED grew ARR over 100% in 2021 through client acquisition and platform expansion.

It works with the world’s top apparel and footwear brands and is expanding verticals into homegoods, beauty and home improvement retail. 

EDITED believes Kofoid’s experience leading high-growth B2B SaaS companies and AI-driven solutions will be integral as it continues to scale.

He most recently served as CEO and board member at DialogTech, an AI-powered conversion intelligence and analytics solution for marketers, having been promoted from COO in 2018.

“Under the leadership of its co-founders Geoff Watts and Julia Fowler, EDITED’s AI-driven analytics have resonated strongly with global brands seeking to grapple with the complexities of modern retail, fuelling accelerated growth,” said Karen McCormick, chief investment officer at investor Beringea and a board member at EDITED. 

“We are confident that Doug’s ability to blend product and technology strategy with a hands-on leadership style will continue to drive the growth mindset and operational rigour EDITED is known for.”

Kofoid said: “Joining the talented team at EDITED and building on the company’s impressive growth presents an incredible opportunity.

“I am passionate about AI technology and I see tremendous potential for EDITED as it continues to invest in creating new solutions.”

Watts added: “Julia and I are excited to welcome Doug and are confident in his leadership. We’re sure he will foster and grow the team and expand the vision that underpins EDITED’s success.”