Retail

musicMagpie has launched a corporate device subscription service.

The extension of its ‘musicMagpie Circular’ offering allows businesses to rent and manage Apple iPhones and iPads for a subscription starting at £13 per month.

Renting a device ensures that it is returned to musicMagpie when it is no longer needed, significantly extending the lifespan of the device and its parts.

A standard subscription term is 24 months and includes an extended warranty, on-line management tools as well as a range of tailored support services. At the end of the term, the devices can be renewed, upgraded to the latest technology, or returned.

musicMagpie is partnering with the sustainability focused IT managed services provider, Utelize Mobile, on its musicMagpie Circular subscription and recycling services. Through the partnership, customers are provided with an online portal and support function, which ensures the simplified management of a device through its entire lifecycle. This removes the traditional challenges that IT teams face by streamlining processes and increasing productivity.

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Stagecoach is the first major customer of the B2B subscription service, which will build on the group’s current ‘musicMagpie Circular’ partnerships with Deloitte and Zurich, who are current customers of its corporate recycling programme. 

The Stagecoach partnership will see the deployment of fully pre-configured and supported iPads to Stagecoach’s extensive network of bus engineers.

musicMagpie Circular is managed by musicMagpie’s Matt Harrison, who joined the business from Asda as chief development and partnership officer in May 2022.

“The economic environment facing consumers and businesses alike is increasingly tough and the issues of affordability and cash-flow constraints are being felt by many,” he said. 

“Against this backdrop, our proposition of giving businesses a way to lower their upfront device investment costs through a monthly subscription, whilst also contributing to the circular economy, becomes increasingly attractive. 

“With our consumer rental offering having grown to over 24,000 active subscribers at May 2022 and with Stagecoach already signed up as one of our first major corporate customers, we’re confident that it will prove to be a popular service for businesses who can now reap the rewards of renting too.”

In July musicMagpie secured a three-year £30m revolving credit facility with HSBC UK and NatWest to drive rental growth.

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