Customer service innovator Cirrus has been backed by BGF with a multi-million-pound investment.
Headquartered in Surrey, Cirrus is a provider of omnichannel cloud contact centre solutions.
Founded in 2013 by Jason Roos, its software is used by private and public sector organisations looking to digitalise customer service operations across email, video, messaging and social media, in addition to traditional voice.
The software aims to reduce waiting and issue resolution times, increasing customer satisfaction and drastically reducing costs.
The business has seen continued growth across the UK and North America, making it one of the leading Contact Centre as a Service platforms.
CEO Jason Roos said: “BGF was selected as the preferred partner given the flexibility of its funding and its long-term approach to equity-based investments.
“We’ve been growing rapidly and as a result of the funding we’re looking to double down on our sales trajectory, bringing more clients on to the Cirrus platform than ever before, and quickly realising our ambition of becoming the leader in the contact centre market.
“The BGF team showed unrivalled expertise, insight and experience in growing disruptive tech businesses and we look forward to working with them on the next phase of our journey.”
Rahul Satsangi, investor at BGF, who led the deal alongside Zahir Kasmani, said: “Cirrus represents an exciting opportunity to scale a fast growth software business. With a large, unpenetrated market, a strong product offering and impressive channel partnerships we’re looking forward to partnering with Jason and his team to support Cirrus realise its growth ambitions.”
NatWest has also provided Cirrus with lending as part of today’s announcement.