A strategic partnership between Morrisons and tech firm Gopuff is enabling ‘instant’ delivery of the supermarket’s products from today.

The multi-year partnership makes thousands of food and grocery items available for delivery in as little as 15-20 minutes across the UK.

“Gopuff is an acknowledged leader and innovator in rapid delivery and this partnership will enable us to deliver a very strong range of Morrisons fresh food and customer favourites to front doors across the UK in a matter of minutes,” said Morrisons CEO David Potts. 

Gopuff customers will also have access to local products and brands carried by Morrisons, such as Henderson’s Relish in Sheffield, Seabrook Crisps in the North and Sheldon’s Oven Bottom Muffins in Lancashire.  

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Yakir Gola, co-founder and co-CEO at Gopuff, said: “Morrisons’ product offering, sustained focus on supporting local producers and suppliers, as well as their relentless commitment to the customer, made this an ideal partnership for Gopuff. 

“As we continue to expand Gopuff’s presence and product offering across the UK, we’re proud to partner with one of the largest and most beloved brands in the market. 

“Morrisons can now meet their loyal customers where they are, and we look forward to bringing local Gopuff customers access to more of the products they love.”

The partnership follows a period of sustained growth for the instant commerce pioneer across Europe, where it officially launched in the UK last November – its first international market outside of the US – and France earlier this month. 

It currently serves customers in more than 20 cities in the UK. 

Gopuff recently appointed Bryan Batista as SVP International, to support its rapid international growth. 

Both Gopuff and Morrisons donate excess food to Too Good To Go, which lets consumers directly buy and collect food that would otherwise go to waste at a discounted price via an app.