Mobile payment and digital marketing scaleup PM Connect has appointed a new CEO as it gears up for its next phase of international growth.

Kevin Dawson joins as group CEO, bringing over 20 years of industry experience to the role 

He began his career at Orange then held positions at 3Com, Talk Talk and Vodafone before joining Dynamic Mobile Billing for 11 years, spending the last five as its CEO.

The appointment is part of a newly vamped executive team that sees the company’s co-founder James Macfarlane move to the role of president.

Sanjay Mistry will also join as CTO, having worked at Infomedia for over 17 years – most recently as CTO and COO. He will begin his time with the company in June. 

PM Connect now reaches a billion consumers in over 40 territories, with a long-standing focus on bringing major sports and entertainment brands into the mobile ecosystem and connecting them to new audiences.

Last year it entered a multi-year partnership with the NBA as the mobile payments partner for its flagship OTT product, NBA League Pass, alongside pioneering mobile payments for cloud gaming. 

“I am very proud of the growth and development PM Connect has experienced during my time as CEO, as we deliver on our mission of making in-demand content accessible to all,” said Macfarlane. 

“I am even more excited about the coming years and bringing Kevin on board will help catalyse that vision.

“I have known Kevin for a long time as an industry peer and am delighted with the prospect of working with him to help drive us to new heights. 

“His experience as a seasoned CEO in the telecoms and mobile payments space will be invaluable to us as we continue our global expansion into Africa, North America, the Middle East and the Far East – whilst continuing to grow in Europe.”

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Dawson said: “I am thrilled… PM Connect has always been a thought leader in mobile payments and consumer value-centric partnerships. 

“It continues to go from strength-to-strength, as demonstrated by the recent progress in the business, which is testament to the vision and hard work of James, the leadership team and employees.

“I am very much looking forward to working closely with them all to help further develop a vibrant, energetic and market-leading business. I am driven to  serve the needs of all of our mobile network and brand partners internationally – alongside the audiences we are reaching by democratising premium content.”