Cloud-based web content management system Forrit, which recently rebranded from Cortex Worldwide, has appointed a series of new heavyweight hires including Steven Guggenheimer, Corporate Vice President of AI & ISV Engagement at Microsoft.

Founded in 2014, the company is led by CEO and Founder Peter Proud, formerly a senior executive at Accenture and Microsoft.

The firm has announced a series of high profile appointments to its board of directors.

Guggenheimer, Corporate Vice President of AI & ISV Engagement at Microsoft and a recently appointed non-executive director at HSBC Holdings joins the board, as does Austen Mulinder and Carolyn Jameson.

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Mulinder is a former Corporate Vice President at Microsoft, former CEO of Ziosk and veteran of multiple start-up and growth company board also joins the company.

Carolyn Jameson is Chief Legal and Policy Officer at Trustpilot and former Chief Legal Officer at Skyscanner and Head of International M&A at Ctrip.

“We are moving rapidly from a technology services company to a cloud-first global software business,” said Proud.

“We have a fantastic team, a best-in-class product and some exciting new UK and international client wins to announce over the next few weeks and months. Overall, we’ve got big ambitions and having Steve, Austen and Carolyn join the board demonstrates our aspirations for the business.”

Guggenheimer added: “Forrit has focused on building the level of product truth that most start-ups struggle to accomplish in their initial phase.

“Mix this with strong execution and financial discipline and Forrit is set for substantial growth and scale. I look forward to working with Peter and the other board members to help navigate the next phase of the company’s growth.”

Mulinder said: “My own experience of leading and advising growth businesses has constantly reinforced the critical impact of attracting, retaining and developing strong talent. Peter has led the development of a unique culture at Forrit that emphasizes talent, and especially young talent.”

Jameson said: “I have been really impressed at the clarity of focus shown by the team at Forrit as they build their product and their relationships with customers. I am thoroughly looking forward to working with them more, and with my fellow board members.”