A Miami-headquartered AdTech leveraging artificial intelligence has opened a base in London.

Alfi, a content SaaS platform company powering computer vision with machine learning models, has appointed Kevin Buchler as VP for its UK and Europe operations as the company looks to expand its European footprint.

Alfi has had an office in Belfast since January 2019 and already has a strong and fast-growing client base in the UK which includes Belfast Airport and Value Cabs, one of Northern Ireland’s largest taxi firms.

It has also recently won a contract to deliver its digital advertising technology in multiple kiosks located within one of England’s most prominent shopping centres.

Founded in 2018, the company only listed on Nasdaq in May this year. It targets the advertising and marketing sectors with its technology to support their digital out of home campaigns, enabling them to increase their ROI, deliver more accurate targeting, advanced reporting and detailed performance insights.  

It also targets a range of business owners who can deploy its technology in their waiting areas.

“We believe we can offer the media world a state-of-the art artificial intelligence machine learning computer vision proposition,” said Buchler. 

“With our new London office we can more effectively tap into one of the world’s most dynamic, biggest and fastest growing advertising and digital communication markets.”

Founder and CEO Dr Paul Pereira added: “This is a great time to further strengthen our UK capabilities.

“UK advertising spend is predicted to reach £27.7 billion this year, a rise of 18.2% on 2020. Furthermore, the digital out of home advertising market is estimated to grow by 43.7% in 2021, and a further 27.1% in 2022.

“Kevin is well-suited to lead our UK and international operations, bringing extensive industry experience to the team. His knowledge, network, and connections put us in a strong position to expand outside of the US.”