The Insights Family has made a raft of new hires including the appointment of Will Pearce as managing director.

The Manchester-based company, behind kids and family market intelligence, has brought in 11 new staff including Pearce, who has extensive senior leadership experience and a proven track record of scaling businesses. 

Pearce was formerly operations director at ActiveWin Marketing, a position he held for seven years following three years at IGT as marketing manager. 

He will report directly into The Insights Family founder and CEO Nick Richardson.

“2021 was our third year of treble-digit growth, and our aspirations for 2022 are even more significant so ensuring we have the structure to allow our incredible team to flourish and develop at industry pace is key,” said Richardson. 

“I believe that Will and our senior management team will continue to inspire our team to deliver even greater things for our incredible roster of clients and partners we are proud and privileged to work with.”

The company’s workforce now stands at 67, with a further 22 roles being actively recruited for. 


Pearce commented: “I’m absolutely delighted to be joining The Insights Family, who are one of the fastest-growing businesses in Manchester. 

“All the ingredients necessary for success are in place: an innovative product, a list of partners including many of the biggest brands in the world and most importantly a team of outstanding people who have delivered outstanding results year on year. 

“The future is incredibly exciting as we build from a very strong base and I can’t wait to see where we will take the business to in 2022 and beyond.”