Posted on November 24, 2017 by staff

Manchester City photographer launches ‘perfect selfie’ app


A photographer who has worked with Manchester City and major music artists has launched a new app aimed at taking the perfect selfie.

Sharon Latham has collaborated with Manchester mobile technology group Apadmi to create Selfie Guide.

Latham worked closely with England goalkeeper Joe Hart, now at West Ham, to create the app, which gives travellers and holiday makers directions to popular selfie locations around the world while also providing filters and positioning lines to help the user construct the image correctly.

Latham has been a professional photographer for more than 20 years and travelled the globe to take official photos of City, Noel Gallagher, The Stone Roses, Bruce Springsteen, Coldplay, Muse and Bon Jovi.

She had no previous experience with mobile technology and so approached award-winning mobile technology group Apadmi to design and build every element of the app.

“When I came up with the idea for Selfie Guide, I wanted to help people create great imagery. It’s taken a few months to perfect, but I couldn’t be happier with the result,” said Latham.

“The team at Apadmi helped me to realise this idea to the fullest potential, and they added the fun features and design elements that make this app a unique, useful, engaging experience for everyone who uses it.”

After travelling across the globe covering 22 locations in six months, Sharon fed back every detail of her experience to Apadmi, which converted every picture, coordinate and location into 22 amazing guides to help people discover the likes of Paris through to Gold Coast Australia.

Apadmi worked closely with Sharon and Hart from start to finish, from the initial app concept art through to the technical build, branding and logo.

Apadmi CEO Nick Black said: “We’ve been building apps and working with mobile solutions for years, so we’re used to people coming to us with just an idea and bags of enthusiasm wanting to build something great.

“We’ve loved watching this app unfold into the useful tool it now is for budding photographers, and we’re excited to watch it grow.”

Selfie Guide is now live on the app stores for iOS and Android devices.