Mobile virtual network operator Lycamobile has made a trio of executive appointments. 

Karl Booth joins as chief commercial officer while Brigadier Anil Tandan is the interim chief technology officer and Mikah Martin-Cruz becomes group chief marketing and digital officer. 

The group is entering its next stage of growth, expanding its network in national markets and developing value added services to meet the evolving needs of its customers. 

“I’m delighted to welcome Karl, Anil and Mikah to the Lyca family, broadening our expertise within the business at this important time in our global development,” said COO Navanit Narayan. 

“Against the backdrop of the COVID-19 pandemic, it is critical that we continue to develop new products and services that meet the ever-changing needs of our valued customers. 

“I look forward to working closely with all three of them to build upon our successes to date.” 

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Booth has more than 20 years’ telecoms experience, having worked across the B2B and B2C sectors launching new products and implementing strategies to monetise them. His most recent position was commercial director of Conecto. 

Brigadier Tandan brings 50 years of telecoms and IT expertise gathered over his career in the army and the private sector, having spent 30 years in the Indian Army’s Corps of Signals before retiring to join India’s nascent mobile industry in 1998.  

In 2003, he was appointed Chief Technology officer at Idea Cellular Ltd, India’s third largest operator and was responsible for growing the business from a small 2G operator to the pan-Indian operator it is today.  

Since the merger between Idea and Vodafone, he has been an integral part of the leadership team responsible for the consolidation of the networks. 

Martin-Cruz has more than 25 years’ experience in consumer technology commercial marketing and eCommerce, having held senior positions at several telco and technology groups including BT, where he was part of the team responsible for rolling out high speed broadband to the UK.  

He went on to become Sony Consumer Electronics’ Marketing Director and later CMO at Samsung and subsequently Microsoft.  

Prior to joining Lycamobile, Mikah was Executive Director, EMEA and APAC at Logitech.