Posted on July 19, 2018 by staff

London HR firm expands US operations


London-headquartered HR firm Reward Gateway has acquired Brand Integrity, a 15-year-old employee engagement specialist operating from the US.

The deal will more than double the employee engagement platform’s US team and adds new clients committed to employee engagement to its books, including Rite-Aid, Constellation Brands and Excellus BlueCross BlueShield.

These leading brands now join Reward Gateway’s existing global client roster, which includes IBM, McDonald’s, Unilever and Samsung.

The combined group will operate under the Reward Gateway brand and be one of the largest employee engagement software businesses in the world, with over 400 staff servicing 1,800 clients and four million end users globally.

“We’ve been investing heavily in the US market since we established our Boston headquarters earlier this year and this acquisition underlines our commitment,” said Reward Gateway CEO Doug Butler.

“Brand Integrity has an excellent team, product set and great client relationships, resulting in employee engagement scores three times the global average.

“We couldn’t be more excited to be working with the Brand Integrity team to bring our broader product offering and support resources to their clients and their in-depth knowledge and winning service formula to ours.”

Gregg Lederman, founder and CEO of Brand Integrity, added: “This completes a two-year search for a new home and partner for us.

“We met many companies and were fortunate to have several offers, but the fit with Reward Gateway was absolutely the best. I’m truly excited to experience the next chapter with our clients and employees.”

Gregg Lederman will join the Reward Gateway Executive Board as president of employee engagement, supporting strategic platform, client success and thought leadership initiatives.

He joins another US HR tech veteran, Gene Gainey, who was appointed SVP of sales, North America, earlier in the year.

Half of the group’s executive team is now based in the US and Brand Integrity’s 25-person staff in Rochester, N.Y. will work alongside Reward Gateway’s Boston-based team to serve the US market.

The deal value was not announced but comprised cash and stock.