Posted on December 5, 2019 by staff

Liverpool FC YouTube offering breaks new ground


Liverpool FC is expanding its YouTube channel to become the first global sports team to utilise YouTube Membership.

The Reds already boast the biggest and one of the fastest-growing YouTube channels in the Premier League, with 3.4 million subscribers and more than one billion minutes of content watched in 2019 alone.

Subscribers to the free offering can continue to enjoy all the video currently available at no cost, including fan favourites such as Inside Anfield, Bezzies and match highlights.

For a monthly subscription supporters can now also enjoy extra video content and features such as emojis and badges within the Liverpool FC YouTube Members area.

“YouTube is the biggest global online video community and is an incredibly important channel for us, as we find that a large percentage of our social followers interact with us here on this platform,” said Drew Crisp, senior VP for digital, media and marketing at the club.

“Over the past three years we have been using the platform to build up great content with our players, manager and fans, reaching supporters around the world and providing amazing moments, including our incredible journey to European success earlier in the year.

“We understand just how important content like this is to our supporters to help them relive their favourite moments and get closer to their team wherever they live in the world.

“With the YouTube Memberships launch, we are giving fans a more flexible opportunity to access premium content, while also helping us to serve them our award-winning videos on the platform they love.”

The enhanced video package will give access to four additional weekly shows, live match reactions and further behind-the-scenes access.

Tomos Grace, head of sport for YouTube, Europe, Middle East and Africa, said: “Liverpool FC are riding high in the Premier League, and we congratulate them on being the first to launch Memberships on YouTube.

“This product represents a new opportunity for sports organisations to reach a global audience, and Liverpool FC, with its large fan base, is well positioned for success by providing fans even more of the content they love most.”