Enablis, an AI-native technology consultancy based in Leeds, has expanded into London.
The Leeds firm, led by Sarah Pawson – star of our Founder 250 list – has opened an office in Farringdon and appointed two senior leaders to support its next phase of growth.
The new office, which opened on 13th July, is joined by the appointments of Matt Feeney as chief AI officer and Mark Melvin as client partner.
The move marks another milestone in Enablis’ rapid growth. Founded in 2020 and backed by private equity investment in 2023, the business rebranded from Fruition Consulting to Enablis in 2024 as it evolved from technology consultancy to an AI-native business.
Since then, the company has grown to 42 employees in just 20 months, delivering revenue growth of £5.6 million an increase of 33% between 2024 and 2025.
London becomes Enablis’ second UK office alongside its Leeds headquarters. The company plans to recruit a further 10 AI-fluent consultants across engineering and delivery over the next six months.
Enablis works across financial services, transport and logistics, high-growth private equity-backed technology companies and the public sector. Clients include PokerStars, Monzo, Engine by Starling, P&O Ferries, StepChange and TransUnion.
“Opening our London office is an important milestone for Enablis and reflects the increasing demand we’re seeing from organisations looking to move beyond AI experimentation and into production,” said Pawson.
“It has always been important to us to work alongside our clients, not at a distance. Organisations don’t want theory; they want to see real examples of AI embedded into a business and delivering value, from first idea through to production. That’s the work we do every day.
“Matt and Mark are a significant investment in that future. Matt brings deep experience of taking AI beyond pilots into production-grade solutions that organisations can run, govern and scale whilst Mark brings the client leadership needed to build long-term partnerships as we continue to grow in London.”
Feeney joins Enablis as chief AI officer from PA Consulting, where, as a director, he helped organisations move from AI ambition to measurable value by building AI blueprints rooted in business strategy before designing, deploying and governing agentic solutions in live environments.
In one recent engagement, he led the delivery of an agentic sales workflow into production that generated a 15% revenue uplift, built a centralised and reusable ecosystem of agents, tools and evaluation frameworks, and established an AI Centre of Excellence of more than ten specialists.
“The AI conversation in every boardroom has changed. It’s no longer ‘should we?’ – it’s ‘we’ve run the pilots, so where’s the return?’,” said Feeney.
“Most organisations aren’t short of ideas; they’re stuck between a demo that impressed and production AI that delivers value. That’s exactly the gap Enablis is built to close – every engagement ends with an outcome.
“What convinced me to join is that Enablis is its own case study: AI isn’t a service line here, it’s how the whole company operates. My focus is bringing that to clients; working agents in live environments, governed properly, measured accurately and moving the numbers that matter.”
Melvin joins Enablis as client partner, bringing extensive experience in corporate transformation, strategic partnerships and enterprise growth across the UK, Europe and the Middle East.
His previous roles include vice president EMEA at Mach49 and director at Accenture, where he advised executive teams on corporate venture building, innovation and investment strategy.
Melvin said: “What attracted me most was Enablis’ customer-first culture, entrepreneurial mindset and ambition to help organisations modernise and grow through technology.
“I’m looking forward to working closely with clients to realise greater value from their technology investments and support their transformation ambitions.”
What nobody tells you as a founder: Forget the glamour – the reality is messy