An online direct-to-consumer home decor start-up launched during lockdown has raised a £3m.

UK-based Lick Home, launched in March, calls itself a disrupter in the market and offers eco-friendly paint and wallpaper alongside a one-to-one video consultation service.

The funding round was led by Felix Capital, a London-based VC which has previously invested in Deliveroo, exercise tech firm Peloton and Gwyneth Paltrow’s lifestyle brand goop.

Other investors include Tetra Pak packaging heir Magnus Rausing, and Zoopla founder Alex Chesterman. The capital injection will accelerate the launch of new products and fuel expansion into Europe.

Lick Home was co-founded by Lucas London and former-colleague Sam Bradley, previously of Australian gig-econcomy firm Airtasker.

Speaking of the investment, London, said: “Despite launching only a few months ago, we have ambitious plans that will continue to have an impact on the industry.

“The fantastic feedback from customers around our innovative products and modern brand positioning tells us that we’re already changing at-home DIY for the better.

“The support from the great team at Felix Capital will allow us to accelerate our growth, expand our product portfolio and reach new markets, helping us to achieve our goal of completely revolutionising the category. These developments present not only an exciting time for Lick Home, but the category in general.”

Antoine Nussenbaum, co-founder at Felix Capital, added: “With Lick Home, Lucas and Sam have a unique opportunity to build an exciting brand in home decor, much more relevant to today’s consumer behaviour. We are excited to have won the team’s trust and to come on board this journey.”