Firstup, the first intelligent communication platform for the workplace, has recruited Cheryl Chavez as chief product officer and Ed Bielawa as chief technology officer.
More than 40 per cent of Fortune 100 companies use Firstup’s platform to connect with their people, design and deliver personalised communications, and gain engagement insights throughout the employee journey.
Companies like Amazon, Tesco, Ford, and Hilton use Firstup to improve outcomes for their employees.
Chavez will lead Firstup’s product team as CPO, including product management and design, and will work closely with the technology team to deliver product strategy and roadmap for Firstup’s category-defining software.
She most recently served as CPO at Bloomreach where she was focused on connecting data to the right action for customers.
Prior to that, she held product leadership roles at Duetto, Engagio and Marketo, where she was the company’s first product management hire and went on to lead the product and UX teams through $300m (£246m) in revenue and IPO.
As CTO, Bielawa will lead the company’s technology development. He brings more than 20 years’ experience delivering scalable architectures for enterprise class, multi-tenant SaaS and PaaS.
Most recently, as vice president of engineering at UKG, he led a 500 person global engineering team and successfully delivered a next-generation SaaS product that grew into a $400m (£328m) recurring revenue stream in under five years. He also previously held technology and engineering lead.
Nicole Alvino, Firstup co-founder and CEO, said: “Firstup is revolutionising the employee experience through data-driven personalisation.
“With industry veterans Cheryl and Ed joining our team from companies such as UKG and Marketo, we are poised to deliver enterprise-level personalisation at scale for the moments that matter in each employee’s journey and set the new standard for employee engagement in the market.”
With Firstup, employers can view engagement data in real time, by organisation, department, or employee.
That helps leaders better understand their workforce, make informed decisions and provide better experiences from hire to retire.